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Ability to run outbound campaign using IBM Unica tool - Campaign, Platform, Optimize, Silver pop
Understand unica components and master campaign designing on unica from data collection, targeting, exclusion, setting control groups, scheduling, offer assign, setting reminders, prioritizing campaigns, etc
Ability to query data using sql - Netezza, DB2, Oracle
Understand business requirement and translate to solution
Pre-analysis of customer base to optimize target, offer and moment of campaigns
Post analysis of campaign performance regarding take-up rate, revenue, retention of target versus control, etc
Optimizing further based on post analysis insights
Ability to assist Unica admin to integrate new channels, database, triggers, etc
